They’re asking Google.
Then they’re asking AI tools like ChatGPT and Perplexity.
And both are quietly deciding which agents show up… and which disappear.
In this special training session, Sean Ryan breaks down how modern search actually works and how agents can position themselves to become the answer sellers find when they start looking online.
Sean Ryan is a highly respected business coach, speaker, and real estate strategist known as “The Simplifier.”
He helps entrepreneurs and real estate professionals cut through complexity and scale using clear, actionable systems that actually get implemented.
With nearly two decades of experience in real estate and entrepreneurship, Sean transformed his real estate team, The Blue Coast Team, achieving 4X growth in GCI through disciplined systems, operational focus, and strategic digital content distribution.
Sean is known for helping professionals implement scalable, repeatable frameworks that drive measurable growth.
He is:
• A certified Tom Ferry coach
• A practitioner of Phil Jones’ Exactly What to Say communication framework
• A trusted advisor to real estate professionals looking to simplify and scale
To date, Sean has delivered:
3,000+ hours of coaching
6,100+ one-on-one coaching sessions
His insights have been featured on:
• The Tom Ferry Experience
• Blackburn Media
Sean’s approach blends practical business strategy with real-world execution, helping agents simplify their path to growth and focus on what actually works.

In this session, you’ll discover:
• Why searches like “Best Realtor in [City]” always surface the same agents
• How Google Business Profiles and reviews influence visibility
• Why your website, blog, and YouTube content matter more than ever
• How online directories and citations act as trust signals for search engines
• What AI tools pull from when recommending local professionals
• Simple ways to position yourself as the agent sellers discover first
You’ll walk away with a clearer understanding of how online discovery actually works today—and how to participate in it.
The way homeowners find agents is changing quickly.
Instead of asking friends first, many sellers now start by searching:
“Best realtor near me”
“Top listing agent in [city]”
Those searches trigger algorithms and AI systems that evaluate credibility signals across the web.
Understanding how these systems work can help you ensure that when sellers are searching…
You’re one of the agents they find.
Register below to reserve your seat and receive the session access details.
You’ll also receive the presentation slides and key resources following the training.
The Realty Firm Inc. Brokerage
734 Wellington Street
London, Ontario Canada N6A 3S2
Office: 519-601-1160
Direct: 519-859-5408